ONEGOOD
In 2016, Abhay Rangan (a then 19-year-old vegan activist), was in the middle of an animal rights awareness campaign when someone approached him to say "vegan alternatives are expensive so I don't want to be vegan."
This got Abhay thinking. The very next conversation he had was with his family (who were also passionate vegans). The result of this conversation was the founding of One Good (formerly Goodmylk).