Echtbeauti – Waterproof Gel Eyeliner

by Echtbeauti

The search for the perfect black gel eyeliner is over. As the name suggests, Echt Beauti waterproof gel eyeliner doesn’t smudge and lasts all day long. Rain, sweat or tears nothing will move this eyeliner as long as you do not wish to remove it. 100% cruelty free, paraben free, lead free, sulfate free, vegan and are made of ECOCERT organic ingredients.

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For us makeup has always been a way of expression and a picker upper. However, for the longest time, we have found it challenging to find high performing yet skin-friendly makeup products. But we came across many others like us who want to explore the colorful world of makeup but are hesitant in doing so because of limited options of safe and skin friendly make up products in the Indian market. We realized there is a need and took upon this task of developing a cosmetic line that will bridge the gap between desirability and availability of credible and safe products, and thus gave birth to Echt Beauti. We offer safe, sustainable and organic beauty.